![]() ![]() In this research partially funded by Taif University in Saudi Arabia and published in the Foods journal, academics wrote: “ This study demonstrates the impact of L. It primarily enters the human food chain through contaminated meat and chicken products. L monocytogenes is a foodborne pathogen associated with high hospitalisation and food-borne illness outbreaks. Listeria monocytogenes was most commonly detected in minced meat, fish fillet, sausage and raw milk, according to a test of 250 food samples collected from the Menoufiya governorate in Egypt.įurthermore, 6.8% of ready-to-eat food products were tested with L. “ The majority of our wholesale clients were cafes and coffee shops, but during the pandemic people stayed home and tourism dipped, so we became 100% dependent on retail,” said Mohamed Ali AlMadfai, CEO at Emirati Coffee.Įgypt listeria testing: Bacteria most commonly detected in meat, fish, sausages and milk The company revealed a 3,135% increase in online purchases in the year 2020 amid the pandemic, which was sufficient evidence for Emirati Coffee to place more focus on its retail channels. Pre-pandemic, 90% of the roastery business was in wholesale, supplying coffee beans to over 150 cafes and coffee chains in UAE and internationally, with the other 10% in retail. Its retail products initially comprise of coffee beans, but now include coffee capsules and instant products. UAE speciality coffee roastery Emirati Coffee a is switching to a 50-50 strategy combining retail and food service on the back of strong online sales amid the COVID-19 pandemic. “ IBFI is the number one soda player in UAE by volume, and we expect to offer our current consumers a more premium experience, and at the same time, attract new customers through these premium offerings who perhaps in the past were not satisfied with the range that was available.”Įmirati Coffee pivots to retail during pandemic, outlines export strategy in Saudi Arabia and China “ We wanted to introduce a more premium offering that would compete with international brands like Schweppes, both from a product and packaging point of view. The UAE-based company is best known for its the Star brand of beverages including fruit drinks, water, soda and carbonated soft drinks.ĬEO Ahmed Bayoumi said the new premium range, marketed as Star’s Signature Series, would help it compete with international brands. The UAE’s largest soda firm International Beverage and Filling Industries (IBFI) has expanded its beverage portfolio with a premium soda range as it strives to compete with global players. Premium push: UAE’s IBFI aims to take on global competitors with upmarket soda range
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