![]() John Brown, Notes and Essays: "From: Breaking Through Limits on Spying – Editorial, New York Times. NSA's Contribution to American Public Diplomacy. Kevin Freeman, Helle Dale, Gerald Steinberg, Fred Fleitz - : "HELLE DALE, Senior Fellow in Public Diplomacy at the Heritage Foundation, discusses the War of Ideas, the Obama administration's policy of apologizing for America, and the Tweeter War." The State Department and the President ought to focus on putting out content that will attract interested followers rather than indifferent observers." See also. government is treating them like an end all their own. The larger these communities are, the better, and increasing the number of participants in online communities is important. Active online communities can help spread messages online incredibly quickly and reach audiences traditional public diplomacy methods are unable to. Accounts with massive amounts of participants but little interaction or sharing, such as the State Department’s and the President’s, are hollow. Well-run accounts that consistently put out reliable and interesting content create communities that will spread messages effectively, as is the case with the pope’s Twitter followers. Facebook, Twitter, and other social networks are becoming increasingly important to the United States. For every tweet the President sends out, only 2,300 people share his message. A significant number of his followers are 'fake,' and this is reflected in shockingly little interest in the President’s messages. His Twitter account has accumulated 34.5 million followers since his account was created in 2007, making him the most followed head of state in the world.īut these numbers are an illusion. The State Department’s Facebook and Twitter accounts are not success stories. But less than 2 percent of them interact with the State Department’s pages. Social Media Efforts Ineffective - Franklin Holcomb, : "According to a report by the State Department inspector general, the State Department has spent $630,000 on buying 'likes' on Facebook, increasing their total number to 2 million. They also gain a better appreciation of the people's attitudes, aspirations and discontents, which allows them to report more accurately to Washington on issues of concern." Via LBJ.ĭiplomacy in 140 Characters: U.S. Going about this work, they earn friends for the United States and make our complex country more intelligible to them. They travel widely and get to know people from every profession and in every province. The best of them speak the native language and learn local customs. Diplomats cannot do these things in an embassy, even when it's open. And public diplomacy, a crucial activity in every embassy, especially in Muslim countries, requires engaging the broad public to explain and promote America's policies, purposes and culture. iplomacy involves meeting with host country officials and other prominent individuals. But nor can we expose our diplomats to unnecessary risks. We cannot allow implacable terrorists to close our embassies through false threats and confine our envoys to their homes or offices. is to find the appropriate balance between personal security and the practice of effective diplomacy. Callahan, Chicago Tribune: "The challenge. Perspective: Keep our embassies open: This decision to temporarily close them may have been prudent, but it should not become the norm - Robert J. HOW TO OPEN A BEER: Almost three minutes worth of beer-opening awesomeness. Michel de Montaigne Montaigne image from "There is no conversation more boring than the one where everybody agrees."
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